Supply Chain strategy is no longer just about ‘just in time’ and cost efficiency. It’s not even just about onshore vs. offshore, supply chain security, and sustainability. It’s about brand impact, politics, the circular economy, and a radically changing customer and product environment where customers are increasingly spread out, supply chain aware, and demanding. And an environment where products and service expectations are increasingly digital and less and less physical.
Designing your supply chain not just for cost efficiency and reliability but also for brand identity, culture, and flexibility to changing customer demographics and demands and changes in the global political landscape isn’t easy, but it is essential. Is your supply chain capable of handling not just another pandemic but another war in Europe or Asia? A breakdown in relations with China? A culture war attack from the left or right here in America? A customer population that is moving out of cities, prioritizing digital assets over physical ones, and expecting transparency and visibility? Are you ready for the supply chain demands of 2025, Gen Z, and the metaverse?
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