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Making Informed Product Strategy Decisions

Market & Competitive Analysis & Benchmarking



Market-leading Software Company


To remain the industry leader in an increasingly competitive market, a market-leading software company needed to better understand market trends so they could focus their product vision and strategy.


Pepper Foster researched and analyzed the client’s current market share, opportunities for growth, key market indicators most likely to affect the company’s products, and trends that were already, or would likely soon, impact market and customer behavior.


The company was provided with extensive market research detailing the size, current state, and future projections of relevant markets. Armed with this information, the client was able to make informed product strategy decisions that aligned with both their corporate strategy and future business opportunities.

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